The Glenlivet

The campaign focused on affluent men of 45 and over, convincing them that The Glenlivet should be their tipple of choice. We built long-term brand consideration and boosted sales by running an eCRM-based campaign engaging in conversation about The Glenlivet - and whisky in general.

The 2 year campaign helped drinkers of The Glenlivet to get the most from their dram and give them status within their peer group by offering them exclusive content, member events and sampling supported by video tasting notes.

The Taste The Glenlivet campaign boosted sales by an impressive 40,000 units in the first year.