Nike+ Mercurial

Nike engineered the Mercurial Superfly football boot for one thing: explosive speed. To launch it, we invited Australia's rising football stars to test the boot in head-to-head speed battles in a custom, 3-storey experience at the biggest event of the year: Australia vs Greece at Sydney Olympic Stadium. 3D cameras and sensors tracked the players' moves to the split second, measuring their times against Australia’s fastest footballer, Matthew Leckie.

The event was live-streamed via YouTube, creating buzz offline and on, and proving to over 40,000 fans that Mercurial can help them reach their potential - fast.