Lifebuoy

Lifebuoy is the world's #1 selling germ protection soap and a worldwide leader bringing better health and hygiene to billions.

Lifebuoy's ongoing commitment to the IAS (Infection Alert System) is just one of Lifebuoy’s objectives to to empower and enlighten mums to keep their family one step ahead of infections.

We used innovative technology to enable Lifebuoy to identify infection ‘hot-spots’ real time (both common infections as well as the pandemic variety), and to alert moms by providing them with information and interventions to take preventative health measures in order to protect their family thought the most widespread and cost effective medium that India has to offer - the telephone.