JLL - This is proptech
In 2018 JLL embarked on consolidating its market dominance and brand association around technology and 'proptech'.
Using YouTube's real-time ad creation technology, we served up one of 10 thematic proptech topics contextually responding to people’s searches across popular categories on these broad themes. With 3 million views, the measured results gave a substantial and long term lift to brand awareness and association in the category.
As part of the supporting campaign, JLL’s demonstrated it’s proptech credentials with product films, the development of a Centre Of Excellence and "Techathons" events across India, China and Singapore culminating in keynote speakers at Innovfest Unbound.
This is proptech | JLL and data intelligence
This is proptech | JLL and block chain
This is proptech | JLL and tracking sustainability
This is proptech | JLL and future of work
This is proptech | JLL and IOT occupancy planning