JLL - Living the brand
There is no clearer embodiment of a brand than the spaces we work in. Our offices are a showroom for our best practices and skills as a company, but our workplaces also reflect how we interact with our people, our environment and our clients.
Spaces must ‘feel’ like JLL, and this goes beyond the choices of colour and the graphics we place on a pillar. They also demonstrate JLL’s values as a brand: teamwork, innovation and a desire to shape the future of real estate for a better world.
The experience design embraces the human side of JLL’s business, because it makes us better at delivering the business side of business. Ultimately JLL are a people business and the people are its greatest asset; so the spaces we design always place those people at the heart of it.
I introduced a framework to ensure JLL spaces are a mix of business and it’s people. As a rule of thumb aiming for a 80-20 ratio of global JLL brand and local personality and cultures.
Developing and advocating a consistent visual and physical brand language globally that takes a pragmatic approach to the larger brand experience right down to the meticulous myriad of small details.
Introducing 80-20 ratio of global JLL brand and local personality and cultures.
Wellness studio and playful tone of voice eco-friendly yoga mats.
A curated book selection says a lot about a brand.
The small touches bring the JLL brand to life, and in any experience there are a hundred opportunities to surprise and delight.
JLL brand is synonymous with red and a little touch of JLL Red can go a long way. We don’t have to use it everywhere to make a great impact. Used sparingly and with purpose, small details can make a big difference, like a plain grey sofa transformed.
Examples of in-house and external use of brand strongly rooted in a built environment that is sustainable, natural and promotes wellbeing. Natural materials such as timber, stone, terracotta, copper, brass, glass and terrazzo are considered very ‘on-brand’. Many of these materials add a warmth to work environment and importantly, they can be recycled or ‘up-cycled’. We also encourage using as much natural biophilia and planting as the space allows.
Using tone of voice to convey our brand personality and purpose in every day interactions.
We developed a 170 library of icons.