FIBA

Helping FIBA to get three on three basketball recognised as an Olympic sport along side it's more well know 'big brother' five on five. The need to gauge the street-level support of the faster paced sport for the 2016 Rio roadmap is driven by a platform where 50,000 amateurs are officially FIBA ranked along side professionals.

Naturally, most of the multiple touchpoints for three on three 'street basketball' begin with a 'mobile first' experience.