Europcar

Despite being the No.1 in Europe, Europcar were not front of mind for 'easy delivery'. Our brief was to communicate the extra hour people would have in their day when they booked ‘freeDeliver’.

A ‘randomiser' suggests unexpected things you can do with your extra hour, like teaching your cat jujutsu. People submit their own ideas via social media platforms which are then tweeted by Europcar to a live high traffic digital outdoor site on the A4, near Heathrow.

Importantly, the online reservation can be started from Facebook, display, DOOH, mobile or the website. We supported this with a broad range of display adverts and emails to prospects and customers.

• Online reservations rose by 24%.
• freeDeliver bookings tripled during the campaign.