Dulux Colour Play

Dulux launched their latest innovation: The Colour Play Tester into South East Asia. R/GA’s work takes the sample-sized Dulux paint colour rollers straight to the consumers door-step by ordering online and testing the colour on a wall, before final purchase, all from the comfort of their own home. 

To help them launch this new innovation, R/GA undertook naming, branding and fresh packaging design. A regional toolkit and a bank of hardworking assets worked across various markets in digital, print and point-of-sale formats. Our TVC was deliberately designed to allow for easy localisation, and to be edited into bite-sized content for online and for social media platforms.