DBS

R/GA Singapore undertook the rebranding and launch of a DBS for the future. At it’s heart, the market-leading DBS is about fuelling the growth of a nation, a region, businesses and ultimately igniting possibilities for the people living and working in Asia.

Inspired by the brandmark itself, we brought The Spark to life and in doing so brought the bank closer to it’s customers. The integrated campaign backed by regional influencers, was launched across Singapore, Hong Kong, Taiwan, China, Indonesia and India.