Canon

We defined, developed and delivered Canon’s breakthrough platform Irista, which makes online photo-storage straight from a Canon camera as easy as 1,2,3.

We worked with Canon, traditionally a hardware manufacturer, to gain the first-mover advantage with a platform designed to use Canon's wealth of experience to guide every photographer to take better images whilst taking away every photographer’s nightmares of lost, corrupted or reduced-quality photography. 

We've even made it easy to store, access and share photography on social platforms, regardless of where they’ve been saved. The critically acclaimed beta had a 400% waiting list.

• The first digital product Canon has ever developed.
• The first product to be designed outside of Japan's head office.